Every once in awhile, you come across a success story of someone who’s unlikely to achieve that much success. Markus Frind, the 29 year old creator of PlentyofFish.com, is not your big businessman who’s always ahead of everybody. Frind created his dating website just to practice what he has learned about programming. Just to practice.

But now, PlentyofFish.com is the most successful dating site, earning around $10 million a year. And these earnings are those of a dating site that offers free dating service and free membership. The earnings, which is around $900,000.00 a month, are generated through Google ads.

This works when your dating software and dating scripts allow adverts to appear at your site. These adverts are related to whatever topic a webpage is all about. When a member or visitor clicks on one of these ads, the website owner earns a payment for that. If you look again at the figure above (the figure which he’s making every year), you will agree that earning that much from people’s ad-clicking comes from a really really high website traffic. And traffic is what Frind’s dating business really has more of compared to other dating sites.

Frind must be doing many things right to achieve such enormous success. One thing that we think make it works is Frind’s personal touch. His dating site has this note from him to everyone who visits the site:

“My name is Markus and this site is my creation. For over 5 Years without a single employee I turned this site into the world’s largest dating site. Every day, over 30,000 nurses and doctors, 27,000 educators, 25,000 business owners, 5,000 chefs, 2,000 pilots and 800 Architects use Plentyoffish to find love, and they are joined by nearly 1,000,000 others just like YOU!”

Frind says that he asks every member of PlentyofFish.com if they have already met someone or how many dates they’ve had. This communication he maintains with users of his dating site is so revolutionary and helps him get ahead of his competitors in the online dating business.

Reportedly, this dating site is a venue where around 800,000 relationships are created every year. Its services are absolutely free despite offering advanced features and matching systems. Frind’s dating site also offers sending weekly matches to its members’ email inbox, posting local personal ads, and enabling chat and instant messaging.

Frind is also proud of his algorithms which helps generate matches for each member in real time. He is also big on giving the service for free ? this factor gives him tremendous success compared to other owners of dating businesses who require payment for memberships. Offering the website’s services for free resulted to an endless recommendation of one friend to another and so on and so forth.

PlentyofFish.com is also one dating site that prioritizes function over design. Though other dating sites might look better, Frind’s dating site was always functioning properly because he updates it every two weeks to ensure that it is always up and running.

The best thing about Frind’s success with his dating business is that he only works around 10 hours a week! Now that’s amazing passive income! This is made possible by dating softwares that allow the dating website to run itself. Frind has no staff to manage; he just gets voluteers sometimes. He even runs his dating business from his own apartment!

If you want to know more how you can be like Frind and start an online dating business, click the chat icon on the upper right corner of this page.